The Most Important Metrics to Help You Know Your Site’s Performance
You should know by now there are no two website metrics that were created equal. Do not make a costly mistake of checking on your business metrics against things that add no value to your site or business. If whatever metrics you are measuring are not leading to any success, rest assured you are wasting your time, money and effort. Even so, knowing how to measure performance of your website can play a significant role in ensuring you improve user experience. The second advantage is that you will retain your hard-earned traffic. The other thing worth mentioning is you get not only to identify but also fix possible hitches that may not be noticeable to your competition.
A metric can be defined as an indicator of the performance and action of a website. It needs no mentioning if you have performing metrics, it means your business is also performing. Don’t be this company that measures its performance without ensuring it aligns to its marketing KPIs. The responsibility is on you to understand the key metrics that will help catapult you ahead of your competition. Read on to learn about the most common metrics to watch out for.
The first metric is what is referred to as time to title. This is simply an indicator of the amount of time it takes your web page titles to load and appear on the visitor’s browser. It shows you a critical part of your site’s gateway and how it’s performing. Be advised potential customers may leave and close your page should they lose sight of your site’s value position.
How many visitors are coming to your website on a regular basis? No doubt measuring traffic to this site at any given point in time is the greatest measure of success in online marketing campaigns. Indicators that show high traffic means you are doing good in all your marketing efforts and all the other metrics in place. When you want to know how to adjust your marketing efforts and campaigns, look no further beyond this metric.
You also have to check your website’s metrics in terms of the bounce rate of your site. In a nutshell, the bounce rate helps you know how users find your website and how long they get to stay there. When your website has a high bounce rate, no doubt your SEO efforts may be misaligned, so you have to go back to the drawing board and check. The bounce rate will help you identify the number of visitors your website has.